Privacy Policy

1. Who we are

Fashionlovaa (“we”, “us”, “our”) is an independent editorial fashion journal published in the United States and available worldwide at fashionlovaa.com. We are the controller of the personal data described in this policy.

2. Information we collect

We only collect the minimum data needed to run the journal:

• Newsletter email — the email address you give us when you subscribe to our newsletter.
• Reading data — anonymous analytics such as which articles are read, approximate location, device type and referral source. We do not link this back to your identity.
• Account data — if you create an account to comment or manage subscriptions, your name, email and chosen preferences.
• Correspondence — the content of any email or message you send to our editors.

3. How we use your information

We use your data to:

• Deliver and improve our articles, newsletters and the website.
• Understand which stories resonate with readers (analytics).
• Show relevant advertising, where applicable.
• Reply to your questions and editorial submissions.
• Meet legal, accounting and reporting obligations.

4. Lawful basis (GDPR)

For readers in the European Economic Area and the UK, we rely on the following lawful bases: consent (newsletter and non-essential cookies), legitimate interest (site security and basic analytics) and legal obligation (record-keeping). You can withdraw consent at any time.

5. Cookies and similar technologies

We use cookies for analytics and, where shown, advertising. See our Cookie Policy for the full list of cookies, what each does, and how to disable them.

6. Sharing your data

We never sell your personal data. We share it only with trusted processors that help us operate — for example a newsletter delivery service, an analytics provider and an ad partner — each bound by contract and data-protection law. We may disclose data to authorities where legally required.

7. International transfers

Fashionlovaa is based in the United States and uses providers that may process data outside your country. Where required by law, we rely on Standard Contractual Clauses or another valid transfer mechanism to protect your data during such transfers.

8. How long we keep your data

We keep newsletter emails until you unsubscribe, account data while your account is active, analytics data for up to 26 months, and correspondence for as long as needed to resolve the matter and meet legal retention duties.

9. Your rights

Depending on where you live, you may have the right to:

• Access the personal data we hold about you.
• Correct inaccurate or incomplete data.
• Delete your data (“right to be forgotten”).
• Restrict or object to certain processing.
• Receive your data in a portable format.
• Withdraw consent at any time without affecting prior processing.
• Lodge a complaint with your local data-protection authority.

To exercise any right, email hello@fashionlovaa.com. We aim to reply within 30 days.

10. Children's privacy

Our Children section covers kids’ fashion, but Fashionlovaa is intended for a general audience and we do not knowingly collect data from anyone under 13 (or the local age of digital consent). If you believe a child has sent us data, contact us so we can delete it.

11. Security

We apply reasonable technical and organisational measures — encryption in transit, access controls and regular reviews — to protect your data. No method of transmission or storage is fully secure, so we cannot guarantee absolute security.

12. Changes to this policy

We may update this policy as the journal evolves. Material changes will be announced on this page with a new “last updated” date. Continued use of the site after a change means you accept the revised policy.